5 Smart Marketing Moves Every Salon Owner Should Try

Want to make your salon stand out from the crowd? With the right marketing ideas—and the right tools—you can create memorable experiences that grow your bookings and build client loyalty. Here are five smart, easy-to-execute salon marketing strategies you can start using today.

1. Turn Social Media into Your Digital Lookbook. Your Instagram or Facebook feed can be more than just pretty pictures—it can be a powerful booking tool. Share transformation shots (with client permission), tips and tricks, behind-the-scenes moments, and seasonal trends. Consistent, engaging content builds trust and keeps your salon top of mind.

Pro tip: Add a "Book Now" button to your Instagram and Facebook pages and connect it to your online booking system. That way, every scroll becomes an opportunity for a new appointment.

2. Personalised Emails That Show You Care. Celebrate client milestones like birthdays or anniversaries with thoughtful emails and exclusive offers. Share seasonal tips, styling inspiration, or new service launches to keep your audience engaged. Smart salon software lets you segment your client list and send targeted messages that feel personal, without the manual work.
3. Reviews, reviews, reviews. Think of it this way, would you trust a business with 7 x 3.5-star reviews or a business with 58 x 4.7-star reviews? Quantity is a big factor. You need to be encouraging customers to review you, prospective customers trust the opinion of a fellow customer more than they do of a business. So harness this.

4. Make the booking process easy. Believe it or not, this is still a form of marketing. The easier it is to book with you, the more bookings you will receive. Simple as that.
5. Create Exclusive Offers That Drive Action Promotions don’t have to mean slashing prices. Reward loyal customers with VIP discounts or create time-sensitive bundles to boost bookings during quiet periods. Set up and share these offers through SMS or email using your salon software, complete with custom promo codes that are easy to redeem.
   

Final Thoughts. Marketing your salon doesn’t need to be overwhelming or time-consuming. With the right ideas and smart tools to support you, you can attract new clients, build stronger relationships, and keep your calendar full—without the stress.