1. Why Online Gift Cards Are a Game-Changer

Online gift cards offer countless benefits for both your business and your clients:

24/7 Sales: Clients can purchase gift cards online anytime, anywhere, even at the last minute.
Easy Gifting: Perfect for holidays, birthdays, and special occasions, they take the stress out of choosing a gift.
Future Revenue for Your Business: They lock in income, even if the services are redeemed later.
Higher Spending: Research shows that digital gift card holders often spend more than the card’s value, increasing your revenue.

Selling digital gift cards is simple with the right tools in place:

Use Your Booking System: Offer gift cards through your online booking platform so clients can buy and redeem them seamlessly.
Customisable Options: Provide templates such as christmas, birthday and anniversary to make them visually appealing and in theme.
Automated Delivery: Ensure your system supports instant email delivery for last-minute purchases.

Get the word out about your online gift cards with these marketing strategies:

Email Campaigns: Send holiday-themed emails with subject lines like “🎁 The Perfect Gift Is Just a Click Away!”
Social Media Posts: Use visuals of your services paired with captions like “Give the gift of self-care this holiday season with our online gift cards!”
Website Banners: Add a banner or pop-up to your website promoting gift cards for small businesses.
In-Salon Reminders: Display signage at your reception desk or include gift card mentions during checkouts.

The benefits of gift cards extend well into the New Year:

Drive January Bookings: Send reminders to digital gift card holders encouraging them to book their first appointment.
Upsell Services: When clients redeem their gift cards, offer add-ons or upgrades to maximize revenue.
Turn New Clients Into Regulars: Deliver an outstanding experience to gift card recipients to keep them coming back.

By offering online gift cards, your business can generate revenue even when you’re not open:

Late-Night Shoppers: Cater to clients who buy gifts at the last minute.
No Staff Needed: Your online booking platform handles the sale and delivery, saving you time and resources.
Year-Round Opportunity: Digital gift cards aren’t just for the holidays—market them for birthdays, anniversaries, and other special occasions.

Make redeeming online gift cards effortless for your clients:

Integration with Online Booking: Allow clients to apply digital gift card credits directly when booking their service online.
Clear Instructions: Include redemption details in the confirmation email sent after purchase.

Would you like help setting up your online gift cards? Let’s make this holiday season your best yet! 🎁

Boost Your Holiday Sales with Online Gift Cards