What does it do:
When purchasing Gift Cards online, the recipient is now simply sent an email, informing them that they have a new Gift Card, and prompting them to claim it by creating an account (or adding their Gift Card to their existing account if they already have one).
What you need to know:
When purchasing a Gift Card online, previously, the purchaser was required to create an account for the recipient (or add the Gift Card to the recipients existing account).
Why is this good:
For privacy reasons, it is no longer possible for the purchaser to create an account on behalf of the recipient. The recipient is asked to create their own account. Each customer is therefore in full control of their own account and personal information.
What does it look like: